Products: TomTom

TomTom Logo

Founded in 1991, TomTom is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.

Their products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

The new era of navigation lies with driving the new wave of adoption by customers across multiple platforms including in-dash systems. TomTom launched their first connected products in 2008 bundled with LIVE Services which offered HD Traffic, local search and weather information. HD Traffic is a technological development in which live traffic data informs routing algorithms to enable greatly increased effectiveness of traffic guidance.

In 2009 they launched their first fully integrated in-dash product together with Renault, a milestone which represented the entry of an in-dash navigation system for the mass market. Their Automotive business unit grew strongly from this point on as more car manufacturers were added as clients.

Continued innovation in the product range has meant a greater emphasis on the benefits of LIVE Services. The further adoption of live devices enhances the accuracy of traffic information and consequently has a network effect in terms of improving load balancing for the road network and will reduce traffic congestion.